About Adthena

Adthena

Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.

Resources from Adthena:

webcast

Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Athena


whitepaper

The Future of Search: Capturing the Hearts and Minds of Generation Z

The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … read more »


whitepaper

The Five Steps for Defeating Digital Goliaths

Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … read more »


webcast

5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


whitepaper

Brand Bidding Impact Report

Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … read more »


webcast

Protect Your Brand: The best defense is a good offense

Date: Sep 20, 2018 1:00 EST (10:00PST)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena


whitepaper

Paid Search Benchmark 2018

This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … read more »


whitepaper

Keyword Discovery and Expansion with Competitive Intelligence

The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as … read more »


whitepaper

How Amazon Dominates the Competitive Search Landscape

This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … read more »