About Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.
Resources from Adthena:
Brand Crashers: 5 steps to optimize your brand in search
In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads. In this guide, we’ll show you how to take action against trademark infringements, prevent partners from … Read more
How to get 1 in 5 dollars back on brand search
How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. In this guide, How to get 1 … Read more
Paid Search Tactics That Will Give You Brand Dominance in 2023
Date: Jan 10, 2023 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
Skyrocket Your Results With Organic and Paid Search Harmony
Date: Sep 20, 2022 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
Paid Search Tactics You Need to Maximize ROI in a Tight Economy
Date: Jul 21, 2022 1:00 EDT (10:00PDT)Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena
Dominate Your Competition with Google Auction Insights and Search Intelligence
Date: Jun 2, 2022 1:00 EDT (10:00PDT)Speakers:
Sean O'Connor,
Sales Engineer, Adthena
3 Ways Google Performance Max Campaigns Boost Paid Search in 2022
Date: Apr 14, 2022 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
5 Steps to Dominate Ad Copy in a Smart Bidding World
Date: Mar 10, 2022 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
3 Ways to Conquer Your Paid Search Competition in 2022
Date: Feb 1, 2022 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
2 Lights to Guide Your Google Paid Search Path to Success in 2022
Date: Dec 9, 2021 1:00 EDT (10:00PDT)Speakers:
Gary Galloway,
Global Product Marketing Manager, Adthena
5 Tips to Max your Google Ads Search Spend Efficiency and Grow
Date: Oct 5, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing, Adthena
Share of Search: How Much of the Market Do You Really Own?
Date: Jul 15, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, Adthena
Why Google’s Cookieless Data Policy Isn’t The Only Concern in Search Marketing
Date: May 11, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing,
Adthena
Set Yourself Up For PPC Success This Spring and Beyond
Date: Mar 25, 2021 1:00 EDT (10:00PDT)Speakers:
Taryn Gamboa,
Senior Customer Success Manager - Enterprise,
Adthena
Search Behavior Has Forever Changed: How Can You Stay Ahead of the Pack?
Date: Feb 25, 2021 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher,
VP of Marketing,
Adthena
How to leverage the power of local search in your 2021 marketing strategy
Date: Nov 12, 2020 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing,
AdthenaGreg Sterling, Editor,
Search Engine Land
Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season
Date: Oct 20, 2020 1:00 EDT (10:00PDT)Speakers:
Tony Verre,
VP of eCommerce,
The Integer GroupDavid Forman,
Director of US Sales
Adthena
How to Make Search the Driving Force in This ‘New Normal’
Date: Sep 1, 2020 1:00 EDT (10:00PDT)Speakers:
Ashley Fletcher, VP of Marketing, AdthenaGinny Marvin, Editor-in-Chief, Search Engine Land
How to Position the Strategic Power of Search in the Boardroom
Search Intelligence is a radar on your entire marketplace, and 90% of CMOs say it helps them make better decisions. Could you be the first to prove the value of search to the C-suite? In this guide, you’ll discover how … Read more
Your 5 biggest Google Ads challenges and how to solve them
Find your PPC A-game in 2020 A is for Automation – a guide to your 5 biggest Google Ads challenges & how to solve them. You’ll learn how to optimize your tools and stay on top of your game: Why … Read more
How to Look Beyond Google for the Search Intelligence You Need
Date: Feb 27, 2020 1:00 EDT (10:00PDT)Speakers:
Ginny Marvin, Editor-In-Chief, Third Door Media
Tim Bouhour, VP of Product, Adthena
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Date: Oct 8, 2019 1:00 EDT (10:00PDT)Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Adthena
The Future of Search: Capturing the Hearts and Minds of Generation Z
The coming of age of Generation Z represents a landmark moment for advertising. This is the first generation who have grown up in a fully connected digital world, where personalized smartphones and omnipresent digital media are simply the norm. Today, … Read more
The Five Steps for Defeating Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand … Read more
5 Steps for Competing with Digital Goliaths
Date: Mar 26, 2019 1:00 EDT (10:00PDT)Speakers:
Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher, VP of Marketing, Adthena
Brand Bidding Impact Report
Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent … Read more
Protect Your Brand: The best defense is a good offense
Date: Sep 20, 2018 1:00 EST (10:00PST)Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena
Paid Search Benchmark 2018
This report from Adthena benchmarks ad spend and performance in search, across the broad spectrum of industries and advertisers which invest in search advertising. The benchmark encompasses data from over 140 million paid search ads, 135,000 advertisers, and 5.6 million … Read more
Keyword Discovery and Expansion with Competitive Intelligence
The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as … Read more
How Amazon Dominates the Competitive Search Landscape
This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend … Read more