Paid Search Tactics You Need to Maximize ROI in a Tight Economy

Date: Jul 21, 2022 1:00 EDT (10:00PDT)

Gary Galloway, Global Product Marketing Manager, Adthena

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI.

We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs.

Join Gary Galloway, Global Product Marketing Manager at Adthena, to learn quick wins that power your paid search strategy like:

  • Saving immediate budgets from paid search brands
  • Tips to dominating product categories
  • Adapting to new search term opportunities to scale content strategy

After the webinar, you’ll better understand how to maximize your ROI via increased efficiencies resulting in lower spend and higher conversions.

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.