Marketing teams are under pressure to drive more growth across more channels—with fewer resources. But without a real-time, complete view of your customer, it’s impossible to personalize at scale, optimize spend, or prove what’s working. Disconnected tools and siloed data only make it harder.
That’s why many teams are turning to Customer Data Platforms (CDPs)—to unify customer data across touchpoints, streamline operations, and build real-time profiles that power smarter journeys. In this webinar, you’ll learn how leading organizations use CDPs to create unified profiles that drive measurable results. Whether you’re evaluating a CDP or looking to get more from one, you’ll walk away with a clear picture of what success looks like—and how to get there.
You’ll learn how to:
- Replace siloed tools with a single source of truth
- Cut acquisition costs and boost LTV through smarter orchestration
- Eliminate wasted spend on underperforming campaigns
- Prove ROI by linking cross-channel engagement to business outcomes
If you’re a CMO, growth leader, or marketing ops lead ready to turn real-time data into smarter customer journeys, this session is for you.
Sponsored by Twilio - Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.