Keyword Discovery and Expansion with Competitive Intelligence

The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords.
This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a novel methodology for keyword gap analysis through combination and analysis of multiple competitive keyword sets. This method utilizes the UpSet data visualization model to discover insights, and unearth new keyword opportunities.

Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.