In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle.
Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging session on how you can protect your brand in a competitive search landscape. You’ll discover how to monitor all competitive and partner activity around your brand terms, identify where you can reduce marketing costs, as well as increase profitability without hurting revenue to boot.
In this session, you’ll learn how to:
- Automate brand bidding to save budget and drive growth through more profitable channels.
- Monitor how competitors are infringing on your brand trademark and stealing clicks.
- Protect your brand by reporting trademark infringements with the click of a button.
Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.