How Amazon Dominates the Competitive Search Landscape

An examination of paid search performance in US and UK retail markets.

This report from Adthena reveals the extent to which Amazon have been capturing text ad clickshare in major retail categories. Analysis of consumer electronics, and department store retail categories in the US and UK, suggests that Amazon’s paid search adspend is the driving force behind the e-commerce giant’s continued market growth, with the scale and impact of their paid search investments eclipsing that of even their closest rivals.
Featured in this report:
  • What is Amazon’s share of adspend in US/UK markets?
  • How much clickshare does this win them?
  • What are the three key factors which contribute to Amazon’s dominant search performance?
  • How much of an advantage does brand awareness and loyalty give them in established markets?
  • What are the tactics and strategies retailers can use to fight back?

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Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.