Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI

Date: Oct 8, 2019 1:00 EDT (10:00PDT)

Speakers:
Aaron Levy,Group Director, SEM, Tinuiti
Nikos Drakatos, Director of Product Marketing, Athena

Are you bidding too high for your own brand terms? Or maybe too low? Do you know how to cost-effectively build and maintain brand equity in your search advertising?

If you are struggling with the answers to these types of questions, it’s time to learn how to use AI-driven strategies to protect your brand – and bid smarter. In this ever-expanding digital advertising space, where advertisers compete for the same customers, you’re often faced with aggressive brand bidding techniques and trademark infringements that drive up your CPC costs and cross-advertising investments, and dilute your brand.

Join us as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.

Attend this webinar and learn:

  • The importance of building and maintaining cross-channel brand equity starting with search advertising
  • Tips for tackling and preventing trademark infringements
  • How AI can fuel competitive intelligence that refines, iterates and optimizes search campaigns
  • How your ad spend, clicks and device performance measure up to industry benchmarks

Speakers:

Aaron Levy, Group Director, SEM, Tinuiti
Aaron has worked in search for more than a decade, managing PPC campaigns for Fortune 50 companies as well as startups and small businesses. He works to drive productive innovation in search, display, native and video for some of the best brands in the world, all by supporting the best team in the world.

Nikos Drakatos, Director of Product Marketing, Adthena
With more than 10 years of experience, Nikos helps search marketers realize their full digital potential by delivering unrivaled competitive clarity. Throughout his career, Nikos has been dedicated to marketing AdTech products, from designing propositions for mobile marketers at Velti, to connecting the pipes on the seller side at PubMatic and, most recently, marketing products to advertisers at Criteo.

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.