Brand Crashers: 5 steps to optimize your brand in search

In an uncertain market, the last thing you need is wasted spend when it comes to protecting and optimizing your brand in Google Ads.

In this guide, we’ll show you how to take action against trademark infringements, prevent partners from cannibalising clicks, and save money on terms you’re already winning organically.

  • Prevent partners & affiliates cannibalizing clicks.
  • Eject the brand crashers (with the click of a button).
  • Automate bidding on Lone Ranger terms.
  • Save up to 20% of your brand budget in 40 days.
  • Reinvest in high-performing terms for better ROI.

Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.