Do you think Google Ads, Auction Insights and Keyword Planner provide everything you need for paid search success? If you do, think again. Google is actually becoming a black box, shifting its PPC tools to smart bids, smart creatives and smart campaigns. The result is that more and more advertisers are in the dark about bid efficiency, keywords and what competitors are doing.

To gain the upper hand in today’s PPC market, you need to look beyond Google’s product suite.

Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation to provide the visibility you need to optimize your paid search campaigns and improve results.

Attend this webinar and learn how to:

• Save time using AI to do your campaign heavy lifting
• More closely monitor competitors’ movements and market trends
• Improve your average CPCs, share of spend, average position and search term opportunity
• Benefit from other search marketers who have gone outside the Google black box to win

Speakers:

Ginny Marvin, Editor-in-Chief, Third Door Media
Ginny manages day-to-day editorial operations across all of Third Door’s publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions.

Tim Bouhour, VP of Product, Adthena
Tim is a product person who thrives on solving complex market problems using new and emergent technologies. Starting out as a computer engineer, Tim has previously brought a complex IT product suite to SaaS and led the product team responsible for IBM’s healthcare AI platform. Today, he is an executive leading Adthena’s product and design organization in its mission to connect search marketers with consumers through patented AI-driven solutions.