As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets.
Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP of Marketing, Ashley Fletcher, will discuss why search continues to hold MVP status in today’s “new normal” and how to use search to inform your organization’s broader marketing strategy into 2021.
In this webinar, you will learn how to:
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Identify critical search intelligence data to make informed, strategic decisions for your c-suite
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Optimize and pivot to launch new markets and categories
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Uncover growth opportunities you may be missing
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Contribute game-changing tactics to your CMO
Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.