Fight Back Against the Competition with Your Google Shopping Ads this Holiday Season

Date: Oct 20, 2020 1:00 EDT (10:00PDT)

Speakers:
Tony Verre, VP of eCommerce, The Integer Group
David Forman, Director of US Sales Adthena

We need to prepare and adapt for the 2020 holiday shopping season as data has shown consumers have been withholding on spending during the pandemic. But with shoppers more focused on purchasing online now, how can we make sure we are in front of these consumers at the right time and get ahead of our competition?

In this webinar you will learn how to:

  • Identify how different shopping trends are from 2019 and what to expect this year
  • Prioritize ad spend to take advantage of new opportunities by monitoring your competitors, including Amazon
  • Leverage search to identify changing customer needs and expectations at the right time

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.