Why Google’s Cookieless Data Policy Isn’t The Only Concern in Search Marketing

Date: May 11, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena

With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start?

Join Adthena’s VP of Marketing, Ashley Fletcher, who will help alleviate the stress of how to adapt to the new post-normal and share other alternatives to personalization.

Key Takeaways:

  • Personalization is still possible with first-party data, location & time-based messaging, & contextual targeting
  • How brands are pivoting their search strategy to incorporate audience data
  • How to create a safety-net strategy with location-targeting
  • Trademark infringement reformations
  • How to monitor market trends & competitors activity across devices

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.