Brand Bidding Impact Report

Brand bidding reaches critical mass in search, but could AI have the answers?

Brand infringement disrupts branded purchase journeys, and negatively impacts customer acquisition and channel ROI. However, all too often the data advertisers have on this area is limited. As a consequence, brands suffer from an incomplete understanding of the full extent of infringements that are impacting potential revenues.
Through research, analysis, and conversations with industry leaders, Adthena has identified the major challenges around brand protection, and the potential solutions which help defend a brand’s digital equity.
Answered in this report:
  • Does broad matching from market leading competitors threaten your brand?
  • How one brand reduced the impact of brand bidding by 50%.
  • Challenges and solutions for brand bidding and trademark infringement.
  • How AI technology can help protect your brand in search.

Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.