Search Behavior Has Forever Changed: How Can You Stay Ahead of the Pack?

Date: Feb 25, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena

The pandemic has fundamentally changed buyer behavior and disrupted the local search marketing industry.

As 2021 is poised to be one of the most interesting years for search yet, how can advertisers and marketers navigate this evolving, more localized search landscape and get it right? Join Ashley Fletcher, Adthena’s VP of Marketing, as he shares everything you need to know to harness the power of local search and succeed in 2021.

Register for this webinar and learn:

  • How to stay up-to-date on enhancements to Google My Business
  • What industry considerations you should take into account
  • The top changes in paid search and how to respond

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.