Skyrocket Your Results With Organic and Paid Search Harmony

Date: Sep 20, 2022 1:00 EDT (10:00PDT)

Gary Galloway, Global Product Marketing Manager, Adthena

We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we?

The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an uphill battle for you and the team as economic sentiment continues in uncertainty and spend efficiency is still top of mind.

Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by:

  • Not riding those Lone Rangers (sole bidder of brand term + organic position #1)
  • Adopting new search term opportunities to drive revenue growth
  • Dominating your product categories with SEO and paid search harmony
  • Using Performance Max – early data suggests this will increase your CPA / ROAS

Register today, and you’ll get tactical and immediate takeaways on lowering your ad spend without sacrificing your results.

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.