5 Steps to Dominate Ad Copy in a Smart Bidding World

Date: Mar 10, 2022 1:00 EDT (10:00PDT)

Ashley Fletcher, VP of Marketing, Adthena

Writing compelling ad copy may be simple, but maintaining high-performing ads can be challenging. Particularly with so much of the process automated through Smart Bidding.

Your competition is continuously improving their ads and always seems to choose the relevant words, positioning or offer. This becomes even more complex to drive performance when you add localization.

In this session, you’ll learn how to maximize ad copy relevance and performance alongside your automated processes. We’ll go over:

    • The evolution of ad copy options with Smart Bidding
    • Benchmarking your ad copy performance alongside your competitors
    • Why message matters by segment or market
    • Assessing local markets ad copy at scale
    • How brand ad copy plays a critical part in Share of Search

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.

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