3 Ways to Conquer Your Paid Search Competition in 2022

Date: Feb 1, 2022 1:00 EDT (10:00PDT)

Ashley Fletcher, VP of Marketing, Adthena

The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June 2022), which means the rules of 2021 do not apply for 2022.

Find out how to maximize your return on search investment and get ahead of your competition in these three strategies:

  • Spend Efficiency – learn how to optimize your local market
  • Share of Search – track the success of your brand in the overall market
  • Creative Insights – find time for Ad Copy analysis and get competitive insights into creative

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.

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