5 Tips to Max your Google Ads Search Spend Efficiency and Grow

Date: Oct 5, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena

As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk.

Join this session to hear 5 cutting edge tactics to improve your spend efficiency:

    • Tricks to focusing Local Markets to trimming poor performance
    • Stop pesky affiliates and partners increasing CPCs
    • Dominate brand market share with Share of Search metrics
    • Scan relevant market Ad Copy to get the edge
    • Catch blindspot Lone Rangers in your universe

Each section will profile use cases, Adthena data and tips for the audience to apply in their day-to-day.

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.