Protect Your Brand: The best defense is a good offense

Date: Sep 20, 2018 1:00 EDT (10:00PDT)

Speakers:
Frederick Vallaeys, CEO, Optmyzr
Ashley Fletcher, VP, Marketing, Adthena

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These ‘hijack’ attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.

So how do you spot it and stop it? How do you protect your brand and help your customers find you instead of a competitor?

Join our brand and search experts to learn how playing ‘brand offense’ can help you regain control of your brand and increase conversions. We’ll show you how to retain that first position on the SERPs, and make your brand experience safe across all channels.

Attend this webinar and learn how to:

  • Identify and take action on brand term and trademark infringements
  • Automatically detect brand hijack attempts in real time
  • Use AI and machine learning to keep your brands safe at scale

Speakers:

Frederick Vallaeys, CEO, Optmyzr
Frederick is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally.

Ashley Fletcher, VP, Marketing, Adthena
Ashley’s career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of the company’s finance and insurance comparison products across global markets.

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.