3 Ways Google Performance Max Campaigns Boost Paid Search in 2022

Date: Apr 14, 2022 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena

Google recently released their Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel.

However, as with any automated advertising platform, it’s best to oversee and guide the overall strategic direction to ensure campaign success. Join paid search experts from Adthena to learn three ways to boost your Google Performance Max campaigns to ensure they deliver real business results:

  • Spot opportunities to shift budgets and targets (including local campaigns down to city level)
  • Capture and optimize detailed search query data
  • Get creative insights from your campaigns and the competitions from auto-generated ad creative

Register and attend this webinar to catapult your paid search efforts this year and beyond.

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.