5 Steps for Competing with Digital Goliaths

Date: Mar 26, 2019 1:00 EDT (10:00PDT)

Kirk Williams, Owner, ZATO Marketing
Ashley Fletcher
, VP of Marketing, Adthena


Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths.

But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available to identify and create your own market advantages.

Join our industry experts as they provide five steps to compete with these digital goliaths and build innovative, successful online brands. We’ll also share how Goliaths can defend their brands from upstart challengers to maintain and even grow their market position.

Attend this webinar and learn how to:

  • Use keyword testing to identify opportunities to win market share
  • Police competitive brand bidding to reduce CPCs and protect branded keyword value
  • Utilize competitive intelligence to map out and monitor new online markets
  • Build a strategy against your sector’s Goliath


Kirk Williams, Owner, ZATO Marketing
Kirk is the owner of ZATO, a PPC marketing agency, and has been working in paid search since 2010. In 2015, Kirk was named #1 of the “Top 5 Rising Stars of PPC” and in 2018, he was named the #12 “Most Influential PPCer” by PPC Hero. Kirk loves to talk PPC and has spoken at SMX, Hero Conference, SLC Digital Marketing Conference and State of Search.

Ashley Fletcher, VP, Marketing, Adthena
Ashley’s career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of the company’s finance and insurance comparison products across global markets.

Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.

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