Could Competitive Intelligence be the secret weapon for challenger brands?
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths.
But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available to identify and create your own market advantages.
Read this eBook to uncover the five steps to compete with these digital goliaths and build innovative, successful online brands. We’ll also share how Goliaths can defend their brands from upstart challengers to maintain and even grow their market position.
Download and learn how to:
- Use keyword testing to identify opportunities to win market share
- Police competitive brand bidding to reduce CPC’s and protect branded keyword value
- Utilize competitive intelligence to map out and monitor new online markets
- Guidance on building a strategy against your Goliath.
Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.