Share of Search: How Much of the Market Do You Really Own?

Date: Jul 15, 2021 1:00 EDT (10:00PDT)

Speakers:
Ashley Fletcher, VP of Marketing, Adthena

Share of voice was once the go-to indicator for overall market share. But in the age of digital
advertising, accurately quantifying SoV became impossible.

In a recent interview, Les Binet, group head of effectiveness at Adam&eveDDB, outlined his
pioneering pursuit of an alternative metric suitable for the digital era. He determined that
Share of Search provided the best proxy.

In this webinar, Ashley Fletcher, VP of Marketing, discusses why Share of Search is your new guiding light. Learn the importance of how SoS reflects market share (or imminent
market share growth), as people are more likely to seek information on things they already
have or are about to buy.

This webinar will cover:
● How Share of Search reveals opportunities and threats
● How to calculate Share of Search
● Five use cases for Share of Searc

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.