Google Ads Masterclass: New Rules for Maximizing Conversion Rates

Date: Jun 17, 2025 1:00 EDT (10:00PDT)

Speakers:
Blair Symes, Senior Director, Product Marketing, Invoca
Amy Hebdon, Founder and Managing Director, Paid Search Magic

It’s never been more important – or more difficult – for marketers to maximize the performance of Google Ads campaigns.

Competition is fierce, CPAs are rising, and ad budgets are under fire – all while AI is changing consumer behavior and rewriting our optimization rules.

If your Google Ads conversion rates have stagnated or you’re struggling to reduce CPA and increase revenue in this new world, you’re not alone. But there are new strategies that can make an immediate impact. Strategies that will help you drive more appointments and sales both online and over the phone.

Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the new rules for maximizing conversion rates and revenue. You’ll learn strategies to:

  • Prove the full impact of Google Ads on your business results
  • Drive more valuable conversions online and over the phone
  • Reduce CPA and increase revenue at scale
  • Convert more callers to appointments and sales

 Watch now 

Sponsored by Invoca
Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.

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