2 Lights to Guide Your Google Paid Search Path to Success in 2022

Date: Dec 9, 2021 1:00 EDT (10:00PDT)

Speakers:
Gary Galloway, Global Product Marketing Manager, Adthena

There are billions of dollars in paid search spend deployed across tens of thousands of local campaigns. The challenge is dealing with all the complexity that creeps in while managing those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies.

Join Gary Galloway, Global Product Marketing Manager at Adthena, to drive performance from your campaigns while reducing waste through ineffective local campaigns. And as a bonus, do it in less time with more confidence. Together, you will walk through a selection of challenges that Adthena customers have faced and the steps they took to forge ahead.

After this session, you will be able to:

    • Investigate Spend Efficiency across Local Markets and Search Term Groups
    • Stay aligned with all your partners to ensure paid search costs don’t rise
    • Dominate your Brand Market Share leveraging Share of Search metric
    • Turn off the lights on your Lone Rangers, increasing Spend Efficiency

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Sponsored by Adthena
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world's largest advertisers through its patented "Whole Market View" technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive.