About

DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.

Resources from :

60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Speakers:
Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech

The Search Marketer’s Playbook for Offline Conversions

According to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. Consumers have a desire … Read more »

The Home Services Marketer’s Guide to Call Analytics

Consumers shopping for home services call the provider to ask questions and schedule appointments. This new ebook from call analytics provider DialogTech explains how home service marketers can use data from callers to: Optimize for the channels, ads, and keywords … Read more »

The Insurance Marketer’s Guide to Call Analytics

Most consumers call and speak to insurance providers during the purchase process. And those callers convert to policies at the highest rates. This new ebook from call analytics provider DialogTech explains how insurance marketers can use data from callers to: … Read more »

The Automotive Marketer’s Guide to Call Analytics

Many consumers who research vehicles online convert by calling the retailer. Those callers often convert to test drives and sales at the high rates. This new ebook from call analytics provider DialogTech explains how OEMs and auto retailers can use … Read more »

The Auto Parts & Service Marketer’s Guide to Call Analytics

For the auto aftermarket, both digital and offline marketing generate inbound calls. And those callers often convert to customers at the highest rates. This new ebook from call analytics provider DialogTech explains how you can use data from callers to: … Read more »

The 10 Call Analytics Reports That Will Change Your Marketing

If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing. This new ebook shows 10 advanced call tracking and analytics reports you can use to significantly increase … Read more »

Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Speakers:
Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech

Four Strategies CMOs Can Use to Drive Growth in 2019

CMOs are now expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offline. Forrester predicts that CMOs who don’t embrace these demands will be replaced. This report explains how CMOs can score important … Read more »

Optimizing Marketing ROI with Salesforce and Call Analytics

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue? CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging … Read more »

The Digital Marketer’s Playbook for Voice Analytics

Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers … Read more »

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EST (10:00PST)

Speakers:
Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech

The Digital Marketer’s Guide to Personalizing Caller Experiences

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online … Read more »

The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But pay-per-call is often the most difficult channel for affiliate managers at businesses to track and manage. If you currently invest in … Read more »

Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audience for the right cost. Most marketers target audiences using location, device, and demographic data — but … Read more »

Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EST (10:00PST)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech

The Marketer’s Big Book of Call Tracking Success Stories

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web … Read more »

The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech

The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display. Get this guide from DialogTech to get started.

The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … Read more »

Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech

The Digital Marketer’s Guide to Call Attribution

In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, … Read more »

Pay-Per-Call Marketing in a Mobile-First World

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … Read more »

The Click-to-Call Playbook for Paid Search

Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are … Read more »

The 49% ROI Mistake Marketers Don’t Know They’re Making

Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call … Read more »

The New Mobile Rules for Search, Social, and Display: Driving More Clicks, Calls, and Sales

Date: Aug 20, 2015 1:00 EST (10:00PST)

Speakers:
Emily Grossman, Freelance, Sprocket Communications, MobileMoxie
Paul Velten, Director of Client Development, ymarketing
Blair Symes, Director of Content Marketing , DialogTech

Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … Read more »

Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … Read more »

Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … Read more »

Buyer’s Guide to Call Tracking Software for Marketers

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … Read more »