60-Minute Masterclass: Google Ads & Phone Call Conversions

Date: Feb 25, 2020 1:00 EDT (10:00PDT)

Justin Sue, Program Manager, Google
Blair Symes, Senior Director of Content Marketing, DialogTech


Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t have to be.

Make 2020 the year you take control of your call channel. Join phone call conversion experts from Google and DialogTech for a crash course in the latest and most advanced strategies to drive more revenue-generating calls from Google Ads at a lower CPL.

Attend this webinar and learn:

  • Google Ads formats and best practices to drive calls
  • Data-driven optimization strategies to ensure the best results
  • How to use Google Ads automation to drive the right calls
  • Personalization strategies to convert more callers to customers


Justin Sue, Program Manager, Google
Justin leads offline data strategy and integration projects for clients across the telecommunications, home services, financial services, automotive and travel industries. He is a firm believer that success is created through applying human-centric thinking, focusing on strategic innovation, and intersecting people, business, and technology. This approach has enabled Justin to help clients across Canada, the U.S. and Australia to re-imagine the possibilities of their businesses through a digital lens.

Blair Symes, Senior Director of Content Marketing, DialogTech
Considered a leading expert on driving call conversions from search and digital marketing, Blair is the author of hundreds of eBooks and articles on marketing optimization and a frequent presenter on webinars with Digital Marketing Depot, AdWeek, ClickZ, PPC Hero and more.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.

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