Intelligent Search Strategies for Better Conversions in 2019

Date: Jan 24, 2019 2:00 EST (11:00PST)

Purna Virji, Senior Manager of Global Engagement, Microsoft
Blair Symes, Senior Director of Content Marketing, DialogTech


From image and voice searches to personalized audience targeting and AI, search is getting smarter. Make sure you start 2019 armed with the latest best practices to drive SEO and SEM conversions — both online and over the phone.

Join search optimization experts Purna Virji from Microsoft and Blair Symes from DialogTech to learn the latest strategies to win in search. Consumer and search behavior is evolving rapidly — don’t lose ground to the competition. Get actionable tips to drive more of the right conversions from paid and organic search in 2019.

Attend this webinar and discover:

  • What technologies will impact search in 2019 and how you should capitalize now
  • Advanced optimization strategies to drive better conversions for less
  • How adopting the right strategies for call conversions can be a game-changer

Purna Virji, Senior Manager of Global Engagement, Microsoft
Named by Adweek on its 2018 Young Influentials list, Purna specializes in digital marketing, AI and the future of search. In 2016, she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND.

Blair Symes, Senior Director of Content Marketing, DialogTech
Considered a leading expert on driving call conversions from search and digital marketing, Blair is the author of hundreds of eBooks and articles on marketing optimization and a frequent presenter on webinars with Digital Marketing Depot, AdWeek, ClickZ, PPC Hero and more.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit

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