Marketer’s Guide to Call Tracking for Google SEO and PPC

Do you know which Google searches make your phone ring?

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it.

Download this white paper to learn:

  • Best practices for improving ROI from Google PPC ads
  • How to improve content marketing with call tracking for SEO
  • How to include call data in Google AdWords and Universal Analytics
  • How tracking calls from Google mobile PPC differs from non-mobile

With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.