Optimizing Marketing ROI with Salesforce and Call Analytics

8 Ways Marketers Use Call Analytics in Salesforce to Drive Revenue

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue?
CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging to your marketing — if it only includes online conversions. Consumers call businesses billions of times a day. Passing intelligence on callers into your CRM enables marketers to measure your true ROI, deliver better experiences, and drive significantly more customers from your campaigns.
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Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com.