Optimizing Marketing ROI with Salesforce and Call Analytics

8 Ways Marketers Use Call Analytics in Salesforce to Drive Revenue

Do you use a CRM like Salesforce to measure how your marketing drives customers and revenue?
CRM reports give marketers insights to prove ROI and make smarter optimizations to increase ROI. But that data is misleading — and potentially damaging to your marketing — if it only includes online conversions. Consumers call businesses billions of times a day. Passing intelligence on callers into your CRM enables marketers to measure your true ROI, deliver better experiences, and drive significantly more customers from your campaigns.
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Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.