Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EST (10:00PST)

Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech


Digital advertising success is all about showing the right ad to the right person at the right time. In today’s smartphone and omnichannel world, marketers are thinking beyond the keyword and using more advanced ad targeting strategies to drive better conversions from AdWords, Facebook and display.

Join our ad targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

Attend this webinar to learn how to:

  • Target consumers with the right message at the right time with the right CTA.
  • Find the right lookalike audiences to acquire new customers and grow revenue.
  • Use phone call analytics to target audiences likely to call and convert.
  • Integrate targeting strategies into cross-channel campaigns for better ROI.

Joseph Kerschbaum, VP, Client Services, 3Q Digital
Joseph has been managing SEM campaigns for over 12 years, and is a regular speaker at search and advertising conferences such as SES, SMX and OMS. His writing on the SEM industry has appeared in Search Engine Watch, Visibility Magazine and PPC Hero. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day” and currently hosts the 3Q Digital Download podcast.

Blair Symes, Director, Content Marketing, DialogTech
Over the past 20 years, Blair has published hundreds of articles, white papers, eBooks, and blog posts and presented on dozens of webinars on a wide range of marketing topics, including B2B marketing, marketing automation, conversion optimization, and search marketing.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit

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