Advanced Ad Targeting Strategies for AdWords, Facebook and Display

Date: Jan 30, 2018 1:00 EDT (10:00PDT)

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Blair Symes, Director, Content Marketing, DialogTech

Digital advertising success is all about showing the right ad to the right person at the right time. In today’s smartphone and omnichannel world, marketers are thinking beyond the keyword and using more advanced ad targeting strategies to drive better conversions from AdWords, Facebook and display.

Join our ad targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.

Attend this webinar to learn how to:

  • Target consumers with the right message at the right time with the right CTA.
  • Find the right lookalike audiences to acquire new customers and grow revenue.
  • Use phone call analytics to target audiences likely to call and convert.
  • Integrate targeting strategies into cross-channel campaigns for better ROI.

Speakers:
Joseph Kerschbaum, VP, Client Services, 3Q Digital
Joseph has been managing SEM campaigns for over 12 years, and is a regular speaker at search and advertising conferences such as SES, SMX and OMS. His writing on the SEM industry has appeared in Search Engine Watch, Visibility Magazine and PPC Hero. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day” and currently hosts the 3Q Digital Download podcast.

Blair Symes, Director, Content Marketing, DialogTech
Over the past 20 years, Blair has published hundreds of articles, white papers, eBooks, and blog posts and presented on dozens of webinars on a wide range of marketing topics, including B2B marketing, marketing automation, conversion optimization, and search marketing.

 Watch Now 

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com.