The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016.

This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from Facebook ads.

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com.