Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries.

While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they ignore one critical device: the phone. It may seem counterintuitive, but in the world of e-commerce, people want to call you. By not including a phone number prominently on your web site, you lose not only sales, but also credibility and the trust of online shoppers.
This white paper explains why phone calls have become a critical sales channel in the e-commerce space. It will also identify how online retailers can leverage a technology called voice-based marketing automation to route and mange inbound calls, track and optimize marketing campaigns, reduce shopping cart abandonment, increase sales, and improve customer loyalty.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.