Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries.

While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they ignore one critical device: the phone. It may seem counterintuitive, but in the world of e-commerce, people want to call you. By not including a phone number prominently on your web site, you lose not only sales, but also credibility and the trust of online shoppers.
This white paper explains why phone calls have become a critical sales channel in the e-commerce space. It will also identify how online retailers can leverage a technology called voice-based marketing automation to route and mange inbound calls, track and optimize marketing campaigns, reduce shopping cart abandonment, increase sales, and improve customer loyalty.

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit dialogtech.com.