Advanced AdWords Strategies to Personalize Experiences and Drive Revenue

Date: Jun 26, 2018 1:00 EST (10:00PST)

Aaron Levy, Senior Team Leader, Paid Search, Elite SEM
Blair Symes, Director of Content Marketing, DialogTech


Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors to acquire more customers at a lower CPL?

The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign at the right time, and provide consumers with a relevant, frictionless experience — whether they convert online or over the phone.

Join paid search experts from Elite SEM and DialogTech to learn new strategies to beat the competition and convert more customers from AdWords.

Attend this webinar and learn how to:

  • Optimize ad messaging and targeting to drive more profitable conversions.
  • Reduce friction in the customer journey to increase CRO.
  • Personalize caller experiences to convert more callers to customers.
  • Use what happens on calls for audience retargeting and building lookalikes.


Aaron Levy, Director, Paid Search, Elite SEM
Aaron has worked in search for more than a decade, managing PPC campaigns for Fortune 50 companies as well as startups and small businesses.

Blair Symes, Director, Content Marketing, DialogTech
Over the past 20 years, Blair has published hundreds of articles, whitepapers, eBooks and blog posts, and presented on dozens of webinars on a wide range of marketing topics, including B2B marketing, marketing automation, conversion optimization and search marketing.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit

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