Pay-Per-Call Marketing in a Mobile-First World

A Guide To Driving Calls With Live Calls

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to the best buyers.

This white paper will help advertisers, publishers, and networks new to pay‐per‐call get started, and those already doing it improve current pay‐per‐call campaigns.

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit