The Click-to-Call Playbook for Paid Search

Smartphone adoption has sparked a revolution in search. Paid search advertising has gone mobile.

Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are creating a black hole in marketing ROI data that has made optimizing mobile PPC campaigns a challenge.

It’s why marketers investing in mobile paid search must shift their old desktop-centric thinking and adopt new ad, bidding, and attribution strategies to drive more call conversions and sales.

This playbook from DialogTech will show you:

  • How to create mobile-preferred paid search ads
  • How to optimize paid search campaigns for local
  • The dangers of ignoring calls in paid search campaigns
  • and much more

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.