The Click-to-Call Playbook for Paid Search

Smartphone adoption has sparked a revolution in search. Paid search advertising has gone mobile.

Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are creating a black hole in marketing ROI data that has made optimizing mobile PPC campaigns a challenge.

It’s why marketers investing in mobile paid search must shift their old desktop-centric thinking and adopt new ad, bidding, and attribution strategies to drive more call conversions and sales.

This playbook from DialogTech will show you:

  • How to create mobile-preferred paid search ads
  • How to optimize paid search campaigns for local
  • The dangers of ignoring calls in paid search campaigns
  • and much more

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit