The 49% ROI Mistake Marketers Don’t Know They’re Making

Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call attribution that is costing them sales – and they don’t even know it.

This report from DialogTech presents brand new research explaining the 49% mobile ROI mistake, why it’s so important to solve, and how to solve it.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit http://www.dialogtech.com.