The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers

Date: Feb 25, 2016 1:00 EST (10:00PST)

Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech


When marketers think about Facebook ads, they don’t always think “phone calls.” But they should. Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. That number will triple to 36 billion in 2019, and those calls convert to revenue 10-15 times more than clicks.

How can you leverage the exploding mobile opportunity in Facebook advertising to drive calls and sales? Join Rachel Malone-Olson, Social Account Manager at aimClear, and Blair Symes, Director of Content Marketing at DialogTech, for an informative webcast that will explain how.

Attend this webcast and learn:

  • Why click-to-call can help you optimize Facebook ad performance.
  • Best practices for creating Facebook ads and landing pages that drive calls and sales.
  • How to attribute, analyze, and control calls from Facebook ads to optimize performance.

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit

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