Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads.
Marketers must now take a data-driven approach to call conversions to optimize ROI. To do it, businesses and agencies are using call tracking solutions. Call tracking enables marketers to generate better converting calls, decrease their cost per lead, personalize customer experiences, and drive growth.
If you are interested in learning how businesses and agencies use call tracking, this eBook is for you. It explains the importance of call conversions to marketing ROI and tells the stories of how marketers in 25 industries use call tracking to drive revenue. From call attribution and audience targeting to conversation analytics and caller experience optimization, businesses are using call tracking in amazing ways. Read about them all in this new eBook.
Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence
platform for marketers at businesses that value inbound phone calls. When
consumers call, DialogTech turns those conversations into actionable
insights businesses use to improve marketing ROI, increase sales
conversions, and deliver more personalized customer experiences, both
online and over the phone. Recognized as the leader and pioneer in call
analytics since 2007, DialogTech is the trusted conversation intelligence
platform for many of the world's most successful brands and agencies. For
more information, visit http://www.dialogtech.com.