Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales.

Download this white paper to learn how to:

  • See which search keywords, ads, and landing pages drive calls and sales
  • Use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend
  • Control how calls from PPC campaigns are routed, scored, and managed to optimize conversion rates and sales

This white paper presents several case studies of how agencies have generated more calls and sales for clients. Plus, it has appendices with tips and resources for how to optimize search campaigns to improve call conversions and ROI.

Sponsored by DialogTech

DialogTech provides actionable marketing analytics for businesses that value inbound phone calls. Consistently recognized as the leader and pioneer in call analytics and optimization, DialogTech is the trusted voice management platform for Fortune 500 brands, agencies and fast-growing companies. From call attribution to conversation analytics to caller experience optimization, only DialogTech has everything marketers need to drive the conversations that drive revenue. For more information, visit