Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales.

Download this white paper to learn how to:

  • See which search keywords, ads, and landing pages drive calls and sales
  • Use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend
  • Control how calls from PPC campaigns are routed, scored, and managed to optimize conversion rates and sales

This white paper presents several case studies of how agencies have generated more calls and sales for clients. Plus, it has appendices with tips and resources for how to optimize search campaigns to improve call conversions and ROI.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit