The New Mobile Rules for Search, Social, and Display: Driving More Clicks, Calls, and Sales

Date: Aug 20, 2015 1:00 EST (10:00PST)

Emily Grossman, Freelance, Sprocket Communications, MobileMoxie
Paul Velten, Director of Client Development, ymarketing
Blair Symes, Director of Content Marketing , DialogTech


Over 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new data-driven strategies around attribution and optimization that will drive more clicks that lead to increased revenue and ROI from your campaigns.

Join mobile marketing experts Paul Velten, ymarketing, Blair Symes from DialogTech and Emily Grossman from MobileMoxie as they present new data-driven strategies for driving more clicks, calls, and sales from Google, Bing, Facebook, Twitter, and more.

You’ll learn:

  • Advanced tips for targeting mobile consumers via search, social, and display ads
  • New strategies for optimizing mobile ads and landing pages
  • How to track and optimize web and call conversions to improve ROI
  • How new Facebook and Google ad formats along with new mobile technologies will impact today’s marketing

Blair Symes is the Director of Content Marketing at DialogTech. In the past 17 years, he has published numerous articles, whitepapers, ebooks, and blog posts on a wide range of topics, including B2B marketing, search optimization, marketing automation, and content marketing.

Paul Velten is the Director of Client Development at ymarketing. In his over 5 years at ymarketing, Paul has been the Account Director on more than a dozen accounts, as well as overseen business development operations and vendor partnerships. His account experience includes the likes of Yamaha Motor Corp., Allergan, Cotton:On, and ResMed.

Emily Grossman is a SEO, Social Media, and App Strategy Consultant
She is currently working with Mobile Moxie consulting with Web content design and creation as well as copy editing, Social Media management and ad creation.

Sponsored by DialogTech
DialogTech provides the leading AI-driven conversation intelligence platform for marketers at businesses that value inbound phone calls. When consumers call, DialogTech turns those conversations into actionable insights businesses use to improve marketing ROI, increase sales conversions, and deliver more personalized customer experiences, both online and over the phone. Recognized as the leader and pioneer in call analytics since 2007, DialogTech is the trusted conversation intelligence platform for many of the world's most successful brands and agencies. For more information, visit

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