About Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.
Resources from Acquia:
Master the CX Trifecta in 2023: Data, Content & Tech
Date: Feb 23, 2023 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
Vice President, Corporate Marketing, EMEA Marketing, AcquiaTom Phethean,
Digital Customer Experience CTO, CapgeminiJudd Mercer, VP - Creative Strategy, Elevated ThirdPaul Stadnyk,
Senior Creative Director, Co Star
The DXP Vision: Open Content and Unified Data
To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation. … Read more
How Data Drives The Digital Experience
Brands today compete on customer experience and good CX begins with a deep understanding of who your customers are and meeting their specific expectations. While brands collect so much customer data in digital interactions, their primary challenge to creating effective … Read more
Your Guide to Creating Consistent Experiences Across Multiple Websites
Date: Nov 8, 2022 1:00 EDT (10:00PDT)Speakers:
Kara Hall,
Sr. Product Marketing Manager, AcquiaRicardo Osuna,
Sr. Director, Strategic Partners, FFWSeth Gregory,
Director of Software Engineering, Head of Drupal Competency, EPAM Systems
How to Decide to Build or Buy: A Customer Data Management Checklist
Date: Sep 22, 2022 1:00 EDT (10:00PDT)Speakers:
Jake Athey,
VP Marketing & Customer Experience, Widen, An Acquia CompanyAlex Dal Canto,
Senior Director of Product Marketing, Acquia
Content Comes First: Transform Your Operations With DAM
Date: Jun 7, 2022 1:00 EDT (10:00PDT)Speakers:
Leah Carlson,
Sr. Manager Global Content and Technology at McCormick & Company, Inc.Jake Athey,
VP Marketing & Customer Experience, Widen, An Acquia Company
How A Composable DXP Helps Brands Create Limitless Digital Experiences
For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers … Read more
2022 Gartner® Magic Quadrant™ for DXP
Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … Read more
Evolution of Commerce: Unlocking Improved Shopper Experiences
Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … Read more
It’s Now or Never: Prioritize Your Customer’s Digital Experiences in 2022
Date: Jan 17, 2022 1:00 EDT (10:00PDT)Speakers:
Tom Bianchi,
VP Marketing EMEA, AcquiaJake Athey,
VP Marketing & Customer Experience, Widen, An Acquia Company
5 Strategies for Experiential Commerce
Your customers have unlimited options at their fingertips, with vast amounts of content to help them make informed buying choices available across channels. With content guiding them to compare different products, reviews and prices, often their journey does not start … Read more
Reinventing the Digital Commerce Experience: From Transactions to Relationships
With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers. The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires … Read more
The Ultimate Guide to DXP
Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to rethink two key activities: customer retention and customer acquisition. Those concepts are hardly new. What is new is how we contextualize them … Read more
Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators
No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … Read more
The Evolution of Digital Experience in a Cookieless World
Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … Read more
Data Democratization: Giving Employees & Customers What They Want
Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step … Read more
Transforming Customer Data into Insights
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … Read more
Artificial Intelligence and Customer Analytics Guide for Marketers
The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … Read more
A New Kind of Marketing Cloud: Where Data Takes Center Stage
It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … Read more
Gartner Magic Quadrant for Multichannel Marketing Hubs
The report evaluates 20 marketing technology vendors, and we believe it can help you zero in on the right marketing solution for your business. Learn more about how Acquia Marketing Cloud has been evaluated and why we think it truly … Read more
Gartner Magic Quadrant for Digital Experience Platforms
The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: … Read more
Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide
Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes. And with a plethora of CDPs on the market, navigating the options can be overwhelming. … Read more
Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value
Date: Dec 10, 2020 1:00 EDT (10:00PDT)Speakers:
David M. Raab,
Founder & CEO
CDP InstituteOmer Artun,
Chief Science Officer.
Acquia,Karen Wood,
Sr. Director, Product Marketing,
Acquia
Buyer’s Guide to Selecting a DAM
Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … Read more
The Digital Business Imperative
In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors. The challenge is clear: … Read more