About Acquia

Acquia

Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.

Resources from Acquia:

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Content Comes First: Transform Your Operations With DAM

Date: Jun 7, 2022 1:00 EDT (10:00PDT)

Speakers:
Leah Carlson, Sr. Manager Global Content and Technology at McCormick & Company, Inc.
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company


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How A Composable DXP Helps Brands Create Limitless Digital Experiences

For most brands, delivering consistent, personalized experiences across online channels is both critical and challenging. But today’s accelerated development and digital transformation timelines add even more complexity.Leveraging a digital experience platform (DXP) to assemble the right experiences for your customers … read more »


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2022 Gartner® Magic Quadrant™ for DXP

Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … read more »


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Evolution of Commerce: Unlocking Improved Shopper Experiences

Throughout 2021, executives have expressed a heightened sense of urgency in upgrading eCommerce systems. Many organizations, from large to small were caught flat-footed during the pandemic with prior generation solutions in place. BWG Connect, TA Digital, Acquia & commerce tools … read more »


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It’s Now or Never: Prioritize Your Customer’s Digital Experiences in 2022

Date: Jan 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Tom Bianchi, VP Marketing EMEA, Acquia
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company


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5 Strategies for Experiential Commerce

Your customers have unlimited options at their fingertips, with vast amounts of content to help them make informed buying choices available across channels. With content guiding them to compare different products, reviews and prices, often their journey does not start … read more »


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Reinventing the Digital Commerce Experience: From Transactions to Relationships

With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers. The key to this is creating engaging digital commerce experiences that are convenient and personalized, which requires … read more »


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The Ultimate Guide to DXP

Confronted with economic uncertainty and unexpected changes to basic business practices, brands across the board have had to rethink two key activities: customer retention and customer acquisition. Those concepts are hardly new. What is new is how we contextualize them … read more »


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Deliver a Modern Digital CX: 2021 Guide for Marketing Innovators

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring … read more »


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The Evolution of Digital Experience in a Cookieless World

Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands. With regulations and restrictions by governments and technology companies … read more »


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Data Democratization: Giving Employees & Customers What They Want

Breaking down data silos and bringing all of your customer data together makes it possible to create a master customer record that can be used to optimize customer experiences. But bringing data together is just the start. The next step … read more »


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Transforming Customer Data into Insights

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion … read more »


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Artificial Intelligence and Customer Analytics Guide for Marketers

The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … read more »


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A New Kind of Marketing Cloud: Where Data Takes Center Stage

It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … read more »


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Gartner Magic Quadrant for Multichannel Marketing Hubs

The report evaluates 20 marketing technology vendors, and we believe it can help you zero in on the right marketing solution for your business. Learn more about how Acquia Marketing Cloud has been evaluated and why we think it truly … read more »


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Gartner Magic Quadrant for Digital Experience Platforms

The report evaluates 16 vendors across different categories such as cloud, content management, personalization and multi-channel support. We believe it enables you to zero in on the DXP solution that is right for your business. Download the report to receive: … read more »


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Selecting a Customer Data Platform For Your Organization: The 2020 Gartner Market Guide

Customer Data Platforms (CDPs) promise to provide invaluable audience insights, yet too often marketers struggle to translate data into concrete action with meaningful business outcomes. And with a plethora of CDPs on the market, navigating the options can be overwhelming. … read more »


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Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value

Date: Dec 10, 2020 1:00 EDT (10:00PDT)

Speakers:
David M. Raab, Founder & CEO CDP Institute
Omer Artun, Chief Science Officer. Acquia,
Karen Wood, Sr. Director, Product Marketing, Acquia


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Buyer’s Guide to Selecting a DAM

Digital asset managers are now the central hub around which marketing teams, agencies, and partners, operate. As the need for these systems has increased, so has the difficulty of evaluating them. That’s because: There are an increasing number of DAM … read more »


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The Digital Business Imperative

In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors. The challenge is clear: … read more »