Create Consumer Confidence With a 360-view Content Strategy

Date: Mar 21, 2023 1:00 EDT (10:00PDT)

Nate Holmes, Manager, Product Marketing, Acquia

Here’s how DAM and PIM can help your customers with their buying decisions.

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.

Delivering this kind of experience requires the right digital asset management (DAM) and product information management (PIM) tools. Businesses that can create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.

In this webinar, you’ll learn:

  • How to organize different types of content to create a 360-degree view of your product’s digital representation
  • Ways to distribute product content to the right channels and audiences
  • Opportunities to automate throughout the content lifecycle

 Watch now 

Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.