It’s no secret: effective marketing requires data.
However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud.
Instead of a marketing cloud where data is an expensive afterthought, what if we treated data as the starting point for a marketing cloud? We need a new kind of marketing cloud: a data-first marketing cloud.
In this e-book, Acquia covers:
- The primary challenges marketers face with data
- What features to look for in a truly data-first marketing cloud
- The components of Acquia’s Marketing Cloud
- The business impact of putting data at the center of customer experience
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.