A New Kind of Marketing Cloud: Where Data Takes Center Stage

It’s no secret: effective marketing requires data.

However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud.

Instead of a marketing cloud where data is an expensive afterthought, what if we treated data as the starting point for a marketing cloud? We need a new kind of marketing cloud: a data-first marketing cloud.

In this e-book, Acquia covers:

  • The primary challenges marketers face with data
  • What features to look for in a truly data-first marketing cloud
  • The components of Acquia’s Marketing Cloud
  • The business impact of putting data at the center of customer experience

Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.