Awakening Dead Content with DAM and AI

Date: Oct 31, 2023 1:00 EDT (10:00PDT)

Jake Athey, VP, Sales and Go To Market, Acquia
Faith Robinson, Managing Director, Content & Marketing Strategy, KPMG

Don’t let old visuals and dead designs haunt your brand’s customer experience. With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions.

We know that the visuals and designs we use enhance the customer experience, generate brand awareness, and ultimately foster brand loyalty. But it’s costly and time consuming to keep your brand fresh while keeping track and updating outdated assets across your growing digital footprint.

We’re going to explore how digital asset management (DAM) and AI can help your marketing and creative teams reuse, repurpose, and transform assets to bring your customer experience to the next level.

So grab a coffee – and maybe that bowl of candy you’ve been eyeing by the porch – and join Jake Athey and Faith Robinson to explore how DAM and AI can give your content operations a boost.

In this webinar, we’ll cover:

  • Four uses of AI to streamline your asset workflows
  • How and when to involve human review
  • Tips for tracking results and showing the impact on your bottom line

 Watch now 

Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.