When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.
Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization.
Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.
We’ll cover:
- How to embrace a pilot-first approach to new technologies
- End-to-end content operations for product content
- A DAM ROI calculation
Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.