Content Comes First: Transform Your Operations With DAM

Date: Jun 7, 2022 1:00 EDT (10:00PDT)

Leah Carlson, Sr. Manager Global Content and Technology at McCormick & Company, Inc.
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.

Disorganized content workflows can be a recipe for disaster. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization.

Join Leah Carlson, Sr. Manager, Global Content and Technology at McCormick & Company, Inc. and Jake Athey, Vice President of Marketing & Sales at Acquia, as they discuss the challenges, opportunities, and lessons learned through McCormick’s DAM journey.

We’ll cover:

  • How to embrace a pilot-first approach to new technologies
  • End-to-end content operations for product content
  • A DAM ROI calculation

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Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.