The DXP Vision: Open Content and Unified Data

To compete on customer experience now and into the future requires consistent delivery of relevant, personalized content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation.

They need a digital experience platform (DXP) that combines content management with customer data management.

In this e-book, you’ll learn about the fundamentals for creating and deploying meaningful digital experiences.

What’s covered:
– What you need in an enterprise content management system (CMS) to create meaningful connections with customers
– The benefits of open source CMS
– What you need in a customer data platform (CDP) to deliver personalized experiences
– How to bring content and data together with an open DXP

Sponsored by Acquia
Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences. Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.