How to Decide to Build or Buy: A Customer Data Management Checklist

Date: Sep 22, 2022 1:00 EDT (10:00PDT)

Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company
Alex Dal Canto, Senior Director of Product Marketing, Acquia

Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business.

But, it can be tough to do.

Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.

You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.

The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you:

  • How a single source for customer data storage can mitigate risk and optimize customer experience
  • How central data governance will help your customer data strategy once the almighty Google takes away cookies
  • The comprehensive CDP build-or-buy checklist + CDP must-haves for your budget
  • First-party data management that keeps your customers’ data safe and your business booming

It’s 10 PM, do you know where your data is?

 Watch now 

Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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