The Digital Business Imperative

The digital playing field has changed. Do you have the endurance to keep up?

In today’s business arena, traditional measurements of success no longer hold up. And the reasons are digital – the devices customers use in their lives, the channels they take to purchase, their engagement with disruptive competitors.
The challenge is clear: the game is no longer the same. And winning it requires developing a different set of strengths, not just a crash diet of apps and tactics.
Forrester explains the urgency of this challenge in-depth in their recent report, The Digital Business Imperative. In it, you’ll learn:
  • How more traditional industries are becoming driven by digital
  • Three ways your strategy needs to embrace the digital reality
  • The technology requirements to adapt to changing expectations
  • And much more.

Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.