2024: The End of the Third-Party Cookie. So, What Now?

Date: Nov 16, 2023 1:00 EDT (10:00PDT)

Tom Bianchi, SVP Product and Solution Marketing, Acquia
Bryant Shea, Director Product Marketing, Acquia

Google announced some time ago that the 3rd party cookie would stop being supported by Chrome before the end of 2024. But all the drama around this topic has been lost in the sea of artificial intelligence hype.

Join experts from Acquia, Tom Bianchi, SVP of Product and Solution Marketing, and Bryant Shea, Director of Product Marketing, as they discuss what the end of the 3rd party cookie means for you and your business. We’ll look at how a first-party data approach could be the answer that you’re searching for and what technology you might need to help you achieve that.

In this webinar we’ll cover:

  • The current status of 3rd party cookies
  • What should you already have done
  • What should you do next to prepare for the third-party cookie’s demise

 Watch now 

Sponsored by Acquia
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide the world's leading open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

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